Biggest Online Sports Betting Companies

Are you searching for the best betting sites in Australia? (updated 2021) It can be tricky trying to figure out which one is actually right for you with the sports betting sites jumping up and down with their marketing clutter. Take our quiz below to find the right one for you. It takes under 60 seconds to complete.

1. Online Sports Betting Companies
2. Largest Online Sports Betting Companies

Australian Betting Sites Quiz

We saw Caesars Entertainment make a $3.7 billion purchase of William Hill, one of the largest sports betting companies in the country. In 2019, William Hill reported that three million customers gambled online. This will increase now that many states are introducing legal online sports betting during the COVID-19 pandemic.

DraftKings and FanDuel: The two largest online sports betting companies FanDuel and DraftKings Inc (NASDAQ: DKNG) could also be winners with three additional states approving sports betting. Compiling our rankings of the top online sports betting sites is a lengthy and ongoing process. Several members of our team are involved, as they each bring their own areas of expertise and experience. Two team members who know a great deal about what makes the best sports betting websites are Jerry Summer and Noah Davis. Sports betting companies are making it easier for sports bettors to use their services. The biggest betting companies work closely with software developers to make it easier to navigate their sites. Most implement sound business practices and maintain a strong economic posture which enables them to deliver a quality product to their clients. Fast becoming one of the biggest betting companies in Britain and Europe the Kindred group includes Stan James, 32Red, Bingo.com and Maria. Unibet is of course the jewel.

There is a vast array of differences that each betting website possess. These can include various promotions on sports & horse racing markets from money back specials if your horse/team finish second.

Fixed odds – these can differ, but for the most part, they’re very similar across all betting sites. Some Australian bookmakers do offer a live steaming service of certain sports and some offer live streaming of horse racing.

We at KRUZEY, have taken the liberty of dissecting all the nitty gritty information on hand and compiled into what we believe to be the most important and crucial aspects when considering an Australian betting site.

Take our quiz above and see what betting site is right for you… Alternatively, you can check out our in-depth reviews here. We also have exclusive access to betting sites found here, Top 10 Betting sites.

• • BetStar Betting Site
  • Madbookie Betting Site
  • Neds Betting Site
  • Ladbrokes Betting Site
  • Bet365 Betting Site
  • BetEasy Betting Site
  • Unibet Betting Site
  • TopBetta Betting Site
  • Palmerbet Betting Site
  • Bookmaker Betting Site
  • ClassicBet Betting Site
  • Draftstarts Betting Site
  • Betfair Betting Site
  • Sportsbet Betting Site
  • Bluebet Betting Site
  • Playup Betting Site

BetEasy

*BetEasy is moving to SportsBet

To be honest BetEasy is one of our personal favourites. What was once BetEzy, then CrownBet, Then after the purchase of William Hill they become the powerhouse that is BetEasy.

Their promotions are some of the best in the caper, and what really set’s them apart from a lot of other betting sites is that they offer live streaming on sports and all Australian horse racing.

*BetEasy have been ever so kind to give our loyal followers access to special features which you can obtain here.

Neds

The Neds betting site is one of the newer bookmakers in Australia and my word have they hit the ground full of running. Big bright and orange its hard to miss.

They are always on the forefront of the latest promotions. Their “toolbox” promotion is some of the best in business. Offering you the chance to jump off a “losing” bet once it starts just to name a couple.

*Neds currently have given us exclusive access available to the KRUZEY family. Simply get access to the website here, Click here.

PlayUp

The newest bookmaker to hit the Australian market is PlayUp, which is a merger of all the existing betting sites like Classicbet and Madbookie to name a couple.

Bringing a fresh feel to the Australian market they will be sure to make an impact this spring with a wide range of betting promotions.

*PlayUp have given our readers exclusive access to the new website and we certainly believe it is worth checking out. Click here.

Unibet

Unibet are really large over in Europe focusing on all things sport and horse racing. They even play around in the casino world so you can be sure they know what they are doing.

There features of streaming sport are good and we really recommend there betting app for ease of use. You really should check these guy’s out for your good self.

*Unibet betting site is a beauty. Click here if you want to get instant access. Unibet site.

SportsBet

One of the pioneers of the online betting world, they are always coming up with quirky and fun betting markets. There interface would have to be one of the most user friendly.

They always seem to have some of the higher fixed odds that are available on horse racing markets which is big bonus.

*Sportsbet are offering our readers exclusive access when they sign up though KRUZEY click here.

Ladbrokes

Better dead than red right? Wrong. Ladbrokes are one of the biggest betting websites that operate in Australia. They are owned back in the United Kingdom though….

The red layout of the website is certainly eye-catching but it’s not just a pretty its actually quite easy to navigate through this website. Great markets.

*Ladbrokes sign up offer? Negative. But they have is a ripping website which you can get exclusive access simply by clicking here.

Palmerbet

Australian owned and operated. They certainly understand what the punters are after in an Australia betting site.

Palmerbet have some really good promotions on offer throughout the website, these include horse racing offers, Australia rules football offers, Big Bash cricket offers.

*Palmerbet are giving great fixed odds when you sign up through KRUZEY which you can find here.

Betstar

Betstar are more on the smaller scale in size compared other bookmakers but that’s not too say they aren’t a quality prospect.

They are currently owned by Ladbrokes. They have very similar features and layout to Ladbrokes just a different colour.

*Betstar currently have some of the best promotions available to you simply click here to get instant access.

Bookmaker

Bookmaker is very similar to Betstar and Ladbrokes. They also, are owned by the big Ladbrokes. The run a black and yellow layout design.

Very similar promotions to Betstar in what they offer. they have been around for a quite a while so there certainly a betting agency your can trust.

*Bookmaker.com.au currently have an exclusive multi maker which you can get access here.

PointsBet

PointsBet are one of the new kids on the block in the online betting world. They have a strong focus on spread betting but offer all markets including horse racing.

Their website is quite plain and blacked with little to no distractions which can be a good thing. their a good all rounder for those that like a nibble on anything that moves.

* PointsBet have wide range of sporting products click the following link through KRUZEY, you can get access here.

BlueBet

A relatively new betting agency on the block but its in safe hands. The man in charge used to run Sportingbet. It certainly is a fair dinkum Australian betting site.

They always have new and fresh weekly promotions which can be found with ease and they seem to have quite the competitive odds.

*BlueBet have an exclusive odds when you first sign up to this agency. Click here to get access.

MadBookie

Just how mad? don’t mind this mob. There certainly is a lot to like about them. The layout is simple but effective making it really easy to get a bet on.

Their odds are really competitive and there promotions are handy. Gives you a little bit of extra value when having a flutter.

*MadBookie are giving us exclusive access when you go through this link here.

Bet365 Australia

Good old faithful Bet365. They have been around since before time (well, almost) we really like the layout on the Bet365 website. They keep it almost plain and simple and straight to point… Which is nice if that’s what you’re after.

They are one of the first agencies each week to put up there fixed odds market and usually have quite the lucrative odds if you can capture these early.

*Bet365 currently don’t offer a sign up bonus or promo code due to the powers above. This is not an issue and most states have banned the bonuses anyway. View Bet365 Website.

Betfair Australia

Last but the first betting exchange that is available to us Australians.

The game within the game.

You can back and lay horses on Betfair Australia, think of it a bit like the stock market.

The layout is fantastic although it can take a little time to get used too. The Betfair Hub is a great asset to this site with loads of information.

the BetFair SP (starting price) will offer you some of the best odds in the business.

*BetFair Aus currently don’t offer a sign up bonus or promotion to join but what they do have is a unique betting experience like no other. View Betfair Australia Website.

What is the best online horse racing betting sites?

The Internet is filled with numerous options and choices of online sports and betting, which makes it a huge task to decide the most suitable site.

Irrespective of the vast information and choices regarding betting websites, we have put together our top best sites to guide you on the best site to use.

These were recommendations by our experienced reviewers with these sites.

We tend to believe the best betting site for online horse racing wagers are ones with promotions.

As most bookmaker have have very similar odds.

We then turn our attention to promotions.

Promotions like money back if your horse runs 2nd or 3rd in any given race is a great way to extract some value from your betting site.

The top online horse racing betting promotion sites are,

• Neds
• BetEasy
• Unibet
• Sportsbet
• Betfair

Betting Market Range

In Australia, the most renowned sports people prefer to bet on include Rugby, AFL, Cricket, NRL, and Horse Racing and these are the major focus of the majority of the online betting sites.

Although sports like Australian and European Soccer, MMA, NFL, UFC, eSports, Golf, and NBA are other sports people prefer to place their bet.

Consider these major questions before deciding on a Bookmaker:

• Do you prefer to bet just once? For instance, on a special sports event or many more times.
• Do you like different sports or committed to just one?
• How popular are these sports in the betting markets?

Since all sports are not available on every site, you can check various sites at from KRUZEY for more sports, especially Ladbrokes and BetEasy, to see different sports.

Analyse Odds and Prices of Different Betting Websites and Compare

There are various specialties for different sites.

For instance, on PlayUp, the range may not be wide, but will have higher odds for large sports events.

Some sites are specific for certain sports, especially as regards odds and betting options.

Additionally, if you intend to maximize your winning options, join different sites to enjoy the chance of winning big.

In-Play and Tipping Services

Staying up-to-date is very helpful to win more every time.

You can get tipping information for free on any online racing site but the best information is here 😉

However, some sites information may not be accurate.

We scrutinise the information and provide you the most accurate information and suggestions with the most suitable selections you can access as well as offer you different tips weekly.

The more experience you gain will help you get higher chances of winning through in-play, similar to using a tipster.

Although the Australian law does not permit Internet live betting, but we recommend the best bigger sports betting sites that provide automated telephone betting service for live bets,

Bet365 is a perfect example.

The advantage of in-play is the privilege to get out of a losing-bet to reduce your losses and ensure your bankroll is secured.

Quality Betting App

No betting site is credible without a quality betting app, this helps access all the functions and features of the betting site faster, easily, and seamlessly.

So depending on the device you use to access the Internet, either your phone or computer, the choice is yours.

But using your mobile helps you bet directly irrespective of your location.

The “mobile-first” HTML technology is now widely used to design most online betting sites, which implies that the sites are made to provide additional functionality on mobile or smartphones compared to computers.

We will always advise you to stay away from betting sites that are not properly built.

Check for Quality Betting Site Reviews on Independent Sites for Greater User Experience

An expert is experienced and knowledgeable on the best and unbiased reviews to give you a better idea of your decision.

You can take advice from sites like KRUZEY, which only lists the top sites that have satisfied all the conditions, and is trusted to give you an amazing online betting experience.

KRUZEY is a unique Betting Site Reviewer.

Our panel of independent experts takes ample time to research all the reviews on our website to make sure you choose the most suitable Aussie online bookmaker following the specifications below:

• The Australian Betting Site Must be Regulated, Licensed and Trusted

Since the Internet allows for almost everything, including working, shopping business transaction, placing bets without leaving the comfort of your home has become very easy.

To be safe online, it is advisable to place your bet with a regulated, licensed and trusted Australian betting site.

But how would you differentiate between a bad and a good site?

KRUZEY provides recommendation for only licensed and reliable online betting sites that are compliant with the 2001 Federally-registered Interactive Gambling Act, which offer customers top-notch customer service in Australia.

To be sure you are in safe hands, get:

• A site based in Australia
• A site that is protected from illegal offshore sites
• A site that participates in investigating complains
• A site that offers customers with betting advice when needed

• Security Protection

Never underestimate the power of security for any betting website. At KRUZEY, only SSL-encrypted websites are recommended to ensure your personal information is secured online. Additionally, we carefully scrutinize their payment procedures and methods and ensure they do not share data with any third party. We will also let you know if the digital encryption used is 128-bit or 256-bit (similar to the ones used on Amazon, AirBnB, Uber, and even banks) to give you rest of mind and protection of data.

• Support

We assess online sports betting site based on how helpful and reliable their customer support can be. The majority of sports betting operators online offer optimal customer support. In fact, most of them offer phone support and live chat 24 hours a day, 7 days a week. If any of them does not offer this, we will inform you in any of our reviews. There are other Sports betting sites that offer extra customer support channel, through their FAQs’ page, Skype support, and pre-filled contact forms.

If there’s any site with poor or unresponsive support especially with payouts, you will be informed through our reviews. We will also specify sites with the most responsive and efficient support.

• Competitive Odds and Betting Market

Every betting site has different odds and betting markets. Some betting sites have higher odds, especially for AFL and not too impressive odds for NRL. Others can even have bigger betting options, but bear in mind that some odds are poor on some other sites. Meanwhile, some betting sites prefer to offer better markets on their specialized sports. You will find such information from our reviews.

We always recommend signing up with various betting sites to get different ideas of their odds to give you a better betting experience, which covers the best in global and local sports, including NRL, AFL, Crickets, MMA, Golf, eSports, Boxing, and UFC.

• General User Experience

Our years of experience in this industry have exposed us to the tricks to decide on your first and best sports betting site online. We understand you just want to place that bet, enjoy the experience and get the extra cash. We are with you on this journey and our bookmaker reviews are prepared to take care of the stress about security and deposit options.

We are confident in our reviews and we are sure that when you choose any of them, you will definitely have similar experience with our recommendations. With our thoroughly researched sports betting site reviews, you will not only make a few bucks more, but also have an amazing experience.

Betting Sites’ FAQs

• How do I know the Australian’s best betting sites?

The best betting sites in Australia are licensed, regulated and fully trusted. Some of them are Ladbrokes, Unibet, Palmerbet, Playup, and BetEasy. Others include Neds, Betfair, and Sportsbet.

• Can I bet online in Australia legally?

Online Sports Betting Companies

Yes, many of them are licensed in Australia. However, there are different laws for different states. The major and popular law is the legal age limit of 18+ to bet and the operator must get sensible proof of identity from those who operate their sites. At KRUZEY, we only vouch for betting sites that are licensed and adherent to the 2001 federally-registered Interactive Gambling Act.

• Can I use PayPal as a payment method on betting sites?

Yes, most top betting sites allow operators to make withdrawals and deposits through PayPal, including Neds, Beteasy, and Unibet.

• Do betting sites make profits from us?

Betting sites set odds for any sporting events and make use of mathematical betting margins to get some profit on every market. This is regarded as “overround” in some cases, the inherent percentage provides the bookie a higher chance whenever they price up. Of course, every market does not favour them, but their mode of operation helps them keep winning.

• How do I get paid on these betting sites?

Most betting sites pay you through the same process you deposited. A simple example is when you use your debit card to fund your betting account, you will also be credited to the same card when you want to withdraw. In most cases, withdrawal takes 3-5 working days, although it is a faster experience for e-Wallet transactions.

• How secure and safe are these betting sites?

The best bookmakers to use are those who have SSL encrypted technology in their system. This helps secure your personal data. It is better to use fully-licensed sites and sites that encourage responsible betting using reputable organizations like Gambling Help Online.

Different Types of Sports Betting

• NRL
• AFL
• NBA
• Rugby Union
• Horse Racing
• Cricket

Some essential features of bookmakers

There are various promotions offered by different betting sites; although this can be quite exhausting. But we have carefully reviewed some of these promotional offers and advised on the best amongst them.

These promotions can be a standalone horse race or a special specific NRL, AFL match or even a long-standing seasonal promotion.

Simple Steps to Placing a Bet

The process may be different for different sites, however, below are the general steps you will be able to walk through, irrespective of the betting site;

Step 1: Create/Register an account

Step 2: Choose the race or match you intend to bet on

Step 3: Bear in mind the different betting options and ascertain the bet you would prefer

Step 4: If you prefer to bet on beyond a loser or a winner, you can select more options for the available markets offered by the bookmaker on that match

Step 5: After making your selection, you should confirm your bet

Largest Online Sports Betting Companies

Step 6: Track your bet from your Bet Slip. This can be found around the right side of your screen

How to Deposit Money on Betting Sites in Australia

To start betting, you have to deposit money into your betting account.

This is simple.

Different bookmakers in Australia accept various payment methods.

These can include the combination of the following or just one: MasterCard, Visa and PayPal accounts.

With these methods, your transfers can happen instantly, although with little limits on transfer.

For larger transactions, you may use bank transfers, but bear in mind this takes more business days for the transfer to complete.

So regardless of the match, season, or race events, you should have a fun-filled and entertaining sports gambling experience, withdrawal and depositing should also be done without stress.

We ensure that at KRUZEY, you are able to get Australia’s best online betting sites that will ease your betting process and give you your winnings in a short time.

But always gamble responsibly.

In as much as we always advocate for responsible and fair betting, when you encounter issues, there are different gambling support services to save you, these include Gambling Help Online and Lifeline.

The COVID-19 pandemic has turned our lives upside down and sideways. The sports betting industry has been able to pivot in ways that few expected and companies are taking notice. In the future, we will look back at the COVID-19 pandemic as a major turning point for the sports betting industry.

With things constantly in flux, we summarize the items covered over the past several months. The industry which had almost zero regulation prior to 2018, is now heavily regulated in many states… with many more to come.

Mobile Sports Betting Is The Most Important Asset To Gambling Companies

Gambling companies have struggled since COVID-19 swept the world in March. Major gambling companies stock hit sudden and scary drops that put many on notice. For instance, we saw Penn National Gaming’s stock plummet from $33 per share to $5 per share in March.

Since then, the retail casino outlook is not getting much brighter, with Wynn’s Encore Casino in Boston being forced to close earlier this week due to the pandemic. This could very well continue too with COVID-19 cases spiking across the world.

This all leads to major gambling companies pivoting their priorities to mobile betting. We saw Caesars Entertainment make a $3.7 billion purchase of William Hill, one of the largest sports betting companies in the country. In 2019, William Hill reported that three million customers gambled online. This will increase now that many states are introducing legal online sports betting during the COVID-19 pandemic.

Gambling companies have rebounded since the COVID-19 pandemic swept the industry but that is in large part due to mobile sports betting. Companies that are prepared for mobilization are able to pivot to that platform.

Penn National Gaming has rebounded from $5 per share to well above $50 per share at close on Tuesday. Their mobile platforms are undoubtedly leading to this optimism that has seen them become one of the largest casino companies in the country. Other companies will need to replicate this model if they have any hope of competing in this market.

State Governments Are Making Mobile Sports Betting A Priority

Mobile sports betting is only going to go as far as states allow it to go. The most sought after benefit from legal sports betting is tax revenue. We have seen huge numbers in wagers from states like New Jersey, Nevada, and Pennsylvania. Furthermore, Colorado, Tennessee, and Illinois have adopted mobile sports betting in their states in 2020.

With many more states pushing for legal sports betting, expect legislation to rapidly increase. For instance, Michigan legalized live in-person wagering on sports in April of 2020. This is nearly impossible for fans to use because most casinos have severely decreased capacities or totally closed. Moreover, casinos were closed for several weeks from March-May to attempt to stop the spread of COVID-19.

There has been plenty of traction for Michigan to officially launch mobile sports betting in their state. Expect that this could happen in late 2020 or early 2021. This will be a theme in 2021 as well with states like New York, California, and Florida potentially bringing in huge amounts of sports bettors.

The potential for tax revenue will be massive in states with that kind of population.

Esports Will Be A Major Betting Attraction As It Gains Popularity

In March, sports leagues like the NBA, NFL, and NHL were forced to come to a halt. With no sports eligible to be bet on, Esports burst onto the scene. Sportsbooks quickly jumped in on the continuously growing market.

The market exploded during the 2020 pandemic where we saw players across the country for competition. Sportsbooks such as DraftKings Sportsbook, William Hill, and FanDuel having extensive offerings for Esports.

Major corporations that are outside of the gambling industry are interested in Esports as well. Recently, Amazon purchased the streaming company Twitch for $1 billion. Throughout the country, we are seeing gamers make millions of dollars through streaming platforms, Twitch, Discord, and other streaming platforms. Players have the option to sell different types of gear on Twitch, as well as gain ad revenue from their videos.

The money that has been pushed into Esports was a huge development during the COVID-19 pandemic. The New York Times reported that the Esports betting industry is now worth $160 billion. Sports betting director Marco Blume is excited for Esports exclaiming, “Esports is king now.”

Marco explained that every major sportsbook will be offering Esports betting because of the COVID-19 pandemic.

Esports may have burst onto the scene during COVID-19 but it is here to stay.

Major Gambling Companies Want A Big Piece Of The Pie: Mergers and Acquisitions

We have talked about casinos working hard to pivot out of their retail operations, with major gambling companies like Caesars Entertainment and Sands Las Vegas moving away from their retail casinos. Caesars recently sold their Bally’s Atlantic City location to Twin River Holdings. They also sold Tropicana Evansville and are expected to continue to sell underperforming retail locations. However, they did buy William Hill for $3.7 billion in September where they expect to ramp up the online sportsbook.

Sands Las Vegas (NSDQ: LVS) is one of the largest gambling companies in the country with nearly a $40 billion market cap. They have recently looked to sell a few of their retail casinos in Las Vegas. An extremely frustrating set of circumstances for the massive corporation might see them sell-off some of the best resorts in their company.

Perhaps Las Vegas Sands is looking to get into mobile sports betting in response to the COVID-19 pandemic. Pivoting in this industry is crucial to the sustained success of these companies. Penn National Gaming recently launched the Barstool Mobile Sportsbook which helped their Quarter 3 earnings beat projections across the board.

Online Poker Increases In Popularity

When sports were forced to cease operation, online poker took a piece of the action. During the COVID-19 pandemic, only four states had legal online poker playing. These states include New Jersey, Delaware, Nevada, and Pennsylvania.

Each of these four states reported record-high online poker revenues. Furthermore, Nevada reported a 90% increase for March of 2020 compared to March of 2019.

The online poker market was valued at around $45.8 billion in 2017. By 2024, experts expect that the market will be worth nearly $95 billion with the expectation that it will increase by 11.5 annually until 2027.

The most frustrating part of the industry is the legalization obstacles that companies face. The Wire Act of 1961 has forced online poker to be illegal in many states. The Wire Act forbids the use of communication via gambling that does relate to a sporting event or contest.

Online Poker has an uphill battle to gain legalization from the rest of the states throughout the country. It will require significant changes by lawmakers who interpret the law in specific ways.